Earlier this month, Instagram released a new feature for it’s app: Instagram Stories. This isn’t a groundbreaking new feature. It’s a feed of stories from your followers that expire in 24 hours.
Just. Like. Snapchat.
( Admittedly so. )
There is definitely a conflict of attention here. You can’t recreate a spontaneous moment to capture it for another platform. I’ve seen many Snapchat users upload videos to Instagram to share with their audience later. That is, until Snapchat introduced the Memories feature and made it much more difficult to save stories to your phone.
We’ll see if Instagram Stories takes off or not. Just due to the sheer volume of users already on Instagram, most likely it will. That being said, having two feeds competing for attention within the same app does seem to be a bit of an odd user experience.
On the other hand, for any app, increased engagement is definitely the goal and a plus.