Gary Bacon

Google’s Push to a Mobile-First Search Index

Recently Google modified its search index. They are calling the new experiment a “mobile-first” index, they’re emphasizing that mobile first will be given the priority.

…our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site…

Desktop results will remain the same for now but the user experience and priority for mobile results is evolving.

The main reason for this? Some websites have split their domain for mobile ( m.domain.com ) or offered drastically different content for the mobile experience.

Google wants to remedy that disparity in content.

What can you do? Well for good SEO and great results, I recommend the following:

1. Create a Mobile Friendly Website

The easiest way to do this is to have a responsive website. This means your website will adjust to fit whatever screen the user is reading on.

If you use a CMS, Content Management System, such as WordPress there are a ton of responsive themes that you can find for it.

2. Test Your Website

Google offers a tool that allows you to test your website to see how mobile friendly it is. Below is an example of what it would look like if your website came back with results that show it to be “not mobile-friendly”.

Example of Not Mobile Friendly

3. Content is Still King

It goes without saying that the best way to improve your SEO is to have great content. Make sure that you are putting out content regularly. This will encourage re-indexing, keeping current, and staying on target for the topics or keywords that you want to target.

Source: Google

Snapchat vs. Instagram Stories and It’s Confused User Experience

Earlier this month, Instagram released a new feature for it’s app: Instagram Stories. This isn’t a groundbreaking new feature. It’s a feed of stories from your followers that expire in 24 hours.

Just. Like. Snapchat.
( Admittedly so. )

There is definitely a conflict of attention here. You can’t recreate a spontaneous moment to capture it for another platform. I’ve seen many Snapchat users upload videos to Instagram to share with their audience later. That is, until Snapchat introduced the Memories feature and made it much more difficult to save stories to your phone.

We’ll see if Instagram Stories takes off or not. Just due to the sheer volume of users already on Instagram, most likely it will. That being said, having two feeds competing for attention within the same app does seem to be a bit of an odd user experience.

On the other hand, for any app, increased engagement is definitely the goal and a plus.

Search Your Own Facebook Posts

For the Desktop version of Facebook go to:
https://www.facebook.com/[yourprofilename]/allactivity

Or click in the top right menu and choose Activity Log:

Activity Log

On the next page, you’ll see the following:

Facebook Profile Search

At the top right from where it says “Activity Feed” is a smaller search field. This will allow you to search any previous post that you’ve made on Facebook in the past.

This is a great way to find old posts quickly.

Wall Street Journal Has Evernote Integration

The Wall Street Journal has Evernote integration. No plugin needed. Nice touch for quickly saving snippets of content to use later. With staples like Facebook and Twitter having been in the “share bar” on websites for a long time, it’s nice seeing Evernote getting traction in that space.

Wall Street Journal & Evernote

And WSJ subscribers even get a year of Evernote Premium for free. A smart co-branding experience for both companies.

Evernote is a tool that I use every day. It allows me to archive information, be able to put down thoughts quickly in draft form, and organize my thoughts better.

Swarm Reintroduces Gamification

A year ago, I wrote about Swarm, which was a new app by Foursquare. They split the checkin process out of the main app into its own dedicated app. A year ago they said,

Swarm is for people who want the fastest and easiest way to connect with their friends. Foursquare is for explorers who want to know about the best spots, and to share what they’ve found with others.

Recently, Swarm introduced a chat feature to be able to keep in touch with your friends. This does not appeal to me as I use text messages, Facebook chat, and Google Hangouts to keep in touch with my friends. Do I really need another platform? No.

Swarm was updated today to include an enhanced the “sticker game” and gave it a new tab.

Click or tap an image below to zoom:

IMG_4168 IMG_4169 IMG_4170 IMG_4171

Amazon’s Smartphone Photo Leak

BGR has released a photo of what they believe will be the new Amazon smartphone. ( update: actual phone ) Rumor has it the phone will have a 3D interface, gesture-based controls, and come with “Prime Data” powered by AT&T.

Amazon Smartphone

Swarm by Foursquare: more than just your check-ins

Foursquare is splitting their app into two parts. One for check-ins and the other for finding what your friends are up to.

The concept is that check-in experience will become passive. Foursquare will be about search, discovery, and more on the interaction with the apps ( and your friends ) as opposed to get in and get out app experience that they have had thus far.

Swarm

Nod: Gesture Control Ring

Is that a ring on your finger? Nod is a gesture control ring that lets you turn your movements into commands.


Nod uses micro-gestures ( swipe, rotate, multi finger and 3D gestures ) which are much more sensitive than traditional gestures that have been used previously.

It allows you to type in the air, control interfaces across the room, and even adjust a smart thermostat such as Nest.

Lune Case: Notifications Powered by iPhone’s Electromagnetic Energy

Smartphones emit purportedly safe amounts of electromagnetic energy. Lunecase utilizes this and powers an iPhone case that displays notifications.

Lune Case

Amazingly the case does not need batteries. It is powered solely by your phone with no connections.

custom 3D-printed ‘electronic glove’ fits your heart without skipping a beat

Scientists have created a revolutionary new electronic membrane that could replace pacemakers, fitting over a heart to keep it beating regularly over an indefinite period of time.

heart_sleeve

Amazing. Using new 3D printing technology and modeling a custom fitted sleeve can be made for a patient. Since it is flexible it fits snuggly and can stimulate the heart when needed. Definitely a space to keep an eye on. #baconradar

Source: The Independent